Alarmo
Alarmo is a fire safety brand that not only offers a full range of fire protection services, but also puts real care into supporting both corporate clients and everyday individuals. From her past experience, the founder set out to build a fire safety company that wouldn’t just enter the market - it would make a mark.
I knew from the start that the communication had to be different. Fire safety brands are usually distant, operating behind closed doors, with deals driven by word of mouth. Most major players were established decades ago and rarely spoke directly to the public.
So I asked myself - what’s missing? That’s how the idea for Alarmo came to life. A name as simple as adding an "o" to alarm - instantly softer, friendlier. The brand was designed to feel like a companion, not just a service provider. It would talk to people, offer advice, host seminars, and build trust beyond contracts.
The tone? Young, energetic, and approachable - the kind that made people want to engage. It worked. Alarmo quickly caught the attention of major brands like McDonald’s, Dunkin’, Majorel and more.
Collab
Brand Strategist: Ika Kvizhinadze
Client: Alarmo