Landmark
I created the concept and branding strategy for Landmark, a local burger restaurant in Georgia.
The idea was centered around the concept: What if burgers were part of American history? We revisited famous historical events and imagined them as burger-involved stories, including the Declaration of Independence, the Boston Tea Party, the origins of Thanksgiving and more.
This approach allowed us to bring entertainment and storytelling into action. It was an effective strategy, especially since our competitors at the time focused only on burger photos and promotional offers.
The outstanding concept quickly caught attention, and of course, the remarkable visual identity became a game-changing factor.
Collab
Brand Strategist / Copywriter: Ika Kvizhinadze
Art Director / Designer: Natiki Jabanashvili
Client: Landmark
