Vlog About Books
Nikoloz Shurgaia, a former top manager and CEO of various banks, approached me with the idea of creating a vlog featuring brief teasers of valuable books. The goal was to create previews that would increase awareness and motivate society, especially the younger generation - to read books that could help change their lives.
Over 70 books were reviewed, and the vlog garnered more than 5 million views on social media.
We received significant engagement from the audience, which caught the attention of local media, particularly BMG – Business Media of Georgia, who offered a collaboration to bring the book reviews to their channel. We also received numerous offers for live events from universities, local bookstores, and more.
Most significantly, Vlog About Books transformed into a social cause, highlighting the importance of education, the role of teachers, and children's development. Our beliefs were echoed across local media and generated huge engagement from the Georgian public.
Collab
Social Media Manager: Ika Kvizhinadze
Client: Vlog About Books