Nikolli was already known as a children’s clothing brand, but it lacked a clear sense of character. The refreshed direction focused on helping kids build identity and confidence from a young age - not just through clothes, but through the feeling of safety and belonging they bring.

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Visually, the brand evolved into a balance of playfulness and confidence. It kept the charm of childhood, but introduced a bold, expressive edge - capturing the space between innocence and self-assured coolness.